The digital twin explained: a look at your most frequently asked questions [FAQs]

Digital Twin

The word ‘twin’ brings to mind the concept of similarity, of a replica. It makes you think about two things or two people. In the same way,  a ‘digital twin’ brings to mind a copy, or a second version of something, with a view of the copy being virtual. In this article, we look at … Read more

What Technologies are at the Forefront of Digital Transformation?

iOT and Digital Transformation

Digital transformation is now a buzzword. And for good reason. There are benefits to reap from it. According to a McKinsey article titled Welcome to the Digital Factory: The answer to how to scale your digital transformation, companies are already reaping its benefits:

  • More effective resource utilization
  • Shipping products faster to market
  • More targeted talent acquisition allowing businesses to pivot for better competition

The question then is no longer which companies or industries should join the digital transformation bandwagon. It is a matter of when.

In this article, we define digital transformation, take a look at what it’s not, its components, and explore technology as one of its key drivers.

What digital transformation means

Digital transformation is in essence, the reimagining or rethinking how businesses or organizations use technology. It can be seen as implementing the ‘result’ of the aforementioned thinking process.

Of interest is the fact that digital transformation is sometimes a response spurred by changes in customer behavior or brand expectations or even competition, or simply market demands.

In order for digital transformation to succeed, there is a need for collaboration across the entire organizations’ departments and the people in them.

What digital transformation is not

Now that we have defined what digital transformation is, let us look at what it isn’t:

It’s not a ‘one size fits all’

Digital transformation is by no means a ‘one size fits all’. If a business or organization decides to use another company’s digital transformation as a blueprint of their own, then they are highly likely to run into problems sooner or later. Each business’s unique set of circumstances must be taken into consideration.

It’s not synonymous to job loss

Some people in the organization may resist digital transformation as they are afraid of losing their jobs. It is important that the team in charge of leading digital transformation in your organization communicate that digital transformation can take care of the mundane tasks, leaving the employees to focus on their core.

It’s not just about technology

A lot of factors need to come into play for digital transformation to succeed. Yes, you need to have the right technologies and tools, and the people to build them. You however also need your employees on board with the whole digital transformation idea. You need to involve the users that you are targeting, and you need to have your business model figured.

For example, if you are building technology to automate your employees’ mundane tasks, you need to involve them. Let them understand the benefits of the technology and hear their pains out. They understand their everyday tasks since they are the ones ‘on the ground’.

Technology as the vehicle of digital transformation

There is undoubtedly no digital transformation without technology. Technology is the tool, the vehicle that allows digital transformation to get to its destination. Once a business or organization has figured the things that need to change, improve, or introduce, then technology comes in to help build the necessary tools and solutions.

Technologies that are leading digital transformation

Let us explore the technologies that are making digital transformation possible.

The cloud

According to a Gartner forecast, the cloud services market will be worth $266 billion in 2020, a 17% increase. This is because companies are opting for cloud as the de facto digital transformation technology.

Cloud comes with several benefits which companies want to take full advantage of:

  • more regular backups
  • automated database updates
  • lesser hardware upgrades, as you can easily scale with the cloud
  • reduced downtime as testing can be done separately from live servers

Data science

Companies are leveraging the data they collect from various sources to use in decision making. Data science allows for the analysis of large data sets that helps businesses get information about customer behavior and expectations, and even insights on risk in the business. It helps businesses see the aspects of the business that need to be transformed and optimized.

Data science also makes it possible to see emerging trends in the business that can help make predictions. For eCommerce stores, for example, it is possible to see trends in the types of items purchased during certain times in a month for example, and to stock more of those products.

Artificial Intelligence (AI)

The terms AI and ML (Machine Learning) can be confusing. AI is the bracket term for technologies that make machines ‘smart’. In that sense then, ML is a part of AI. ML involves building models that make it possible to make machines, or software ‘smart’. The models are largely predictive and therefore aid in decision making.

In a 2019 Gartner CIO survey, the use of AI by enterprises has increased by a whopping 270% over the last 4 years.

Machine Learning

Machine Learning comes in to aid in decision making and predictions. With Machine Learning, large data sets can be used for example to help personalize customer experiences. Data points about the customer’s purchase behavior can be analyzed, and the customer is only served information that is related to the purchased products, for example via email marketing.

With Machine Learning, a business is able to build models that can be used for predictions and test them over and over. It can also be leveraged to scale up existing processes within your business.


IoT (Internet of Things) refers to the extended capabilities of other ‘things’ – devices or other environments –  to be able to connect to the internet. Why this is important to digital transformation is because these other ‘things’ are able to collect data points which can further be used in the streamlining of the digital transformation process.

A smartwatch that a consumer uses for tracking fitness can collect data points for a fitness company that even the user themselves may not be able to. This way, the fitness company can fine-tune its product or service offering to better meet customer needs.


Blockchain comes in to help with the efficiency of transactions over a network, for example in tracking cargo as it moves from region to region, or in the creation of the distributed ledger (databases that are accessible by different parties, for example, different companies) for the sake of more efficient tracking of transactions.

In conclusion

We have explored the concept of digital transformation and the technologies that power it. As we have mentioned, technology is only a vehicle, and on its own will not help your business achieve the digital transformation that it needs. You need the right team, mindset and strategy to work in tandem with technology in order to see the success of your digital transformation journey.

Are you looking for a software development company to help you build your digital transformation tools? Contact us today.

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What to look for when looking for a company to build a mobile app

Mobile App Development: iOS, Android and Hybrid Apps with Flutter

Getting the right team to build your mobile app means not only getting the work done in time but also gets you a great app that will help you achieve your goals. 

While you may have an internal development team to do the job, you may need to outsource for a number of reasons – you need to use new technologies that your team may not be proficient in, or your team is already swamped with other responsibilities. 

Whatever the reason, in this article we delve into what to look for when looking for a company to hire to build a mobile app for your business.

Know what you want 

You, the product owner should know what you want. This is especially true with regard to the features you want and the app category. The more complex the features you need, the longer it will take for your app to be built. You will also need to hire a company with exceptional developers. 

You want to go for a company that has experience building apps in your specific category. If you want to build a gaming app, for example, you want to choose a company that has built gaming apps before. 

Do they have the required experience or expertise?

You need to determine a mobile app company’s expertise or experience. You can do these in several ways: 

  • you could ask to see their portfolio, or apps on the app store that you can download and analyze. 
  • alternatively, you can check for reviews or testimonials from previous customers. The reviews on the apps stores should also help here. 
  • you also need to determine whether they have built apps using the specific technologies that you need. For example, if you want an iOS app built via Swift, you need to inquire whether they have worked on such projects before. 

Check their Software Development Cycle

You need to understand the company’s (Software Development Cycle) – SDLC. There are different approaches to software development, with the more traditional one being waterfall (where software review is done after the entire app is built). The newer approach is Agile, where reviews are done after a certain period, for example, every 2 weeks. 

While the Agile approach is more savored and projects built using the agile approach are said to be more successful, sometimes the waterfall may be the better approach, depending on your project. 

Are they within your budget?

There are several considerations to make when it comes to the budget that you need for your app development. These include:

  • Maintenance costs
  • Number of features
  • Testing and deployment
  • App type (Hybrid, Native or Web)
  • The number of platforms that you want to develop for
  • Development company location (offshore, nearshore, onshore) 

You need to choose a company that can work within your budget. Better still, one that can break down the costs for you so that you actually get to see where your money goes. 

What is your timeline?

You need to have a particular timeline in mind before you begin your research on the best mobile app company to hire. You may, for example, want to go to market in 3 months. This means that your app needs to be ready in 2 months to allow for ample time for bug fixes and testing. 

Your app’s timeline needs to be feasible. Of course, if you have complex features being built, it may take longer than 2 months. It is also important to note that the time it takes to build your app is directly proportional to the cost. 

Go for a company that can break down the timeline for you. This way, you will be able to determine whether it fits within your planned schedule. 

How well do they communicate?

You are able to pick a few things about how well a company communicates from the first time that you meet them. For example, do they ask for clarification if they have not understood? Are they able to communicate highly technical things in a simple way? 

This will come in handy from the early stages of development all the way to the end. Are they able to create the wireframes that bring out your idea? How much do they involve you in the process? How frequently do they communicate? How long does it take for them to respond to any communication that you send? What communication platforms did you agree on? Are they responsive on those platforms?

Communication is important as it will help you build a great working relationship. This will help as the development process may take weeks or months. Sometimes, it may call for late nights. You need to be working with someone with whom you can easily and honestly communicate with. 

User experience

How your users feel when interacting with your app is crucial to whether they will continue to use it or whether they will uninstall it. You need to ensure that you choose a mobile app development company that is familiar with UI (user interface) best practices – how fast the app loads, how easy it is for the user to navigate and use the app, standard elements like buttons, and uniformity with your brand.

Analyzing apps that the company has built before will help you have a feel of their UI practices. You can also determine how much a company is determined to build apps with great UX (user experiences) during wireframing. If they even go ahead to do a mockup, then they are probably a great fit.

In conclusion

Choosing the right company to help you build your app is by no means easy. As you have seen, there are several factors to put into consideration. 

Depending on the companies that you find, you need to know what compromises you may need to make, should one company not fit all the above criteria. For example, you may find that your budget may not allow for all the features that you want. You, therefore, need to focus only on the most important features. 

We are a reputable mobile app development company with over 5 years’ experience building Android and iOS applications. We have also built hybrid apps for use on both iOS and Android. Contact us today for your app development needs. 


Web scraping : an in-depth overview

Competitor Analysis

Jane is a sales rep at Intermarket Inc. She is preparing for the greatest pitch of her career – a new innovation by her company that could change the future of businesses the world over. She needs the prices of her company’s competition who have been building similar solutions. The fastest way she can get prices is if she can use web scraping. 

She has tried to get pricing manually by opening competitor sites but it’s quite consuming. She also tried some web scraping software but it was not beginner friendly. Some software gave her irrelevant results. She needs to prepare for the presentation, not spend a considerable amount of her time scraping for prices. 

She talks to her supervisor Anne about the issue at hand. After a short brainstorming session, they agree that talking to a software development company might be a great option. Some of the questions they have in mind are: 

  • What does web scraping mean?
  • How does it work?
  • Is it legal?

So Anne calls the software company:

Competitor Analysis
Photo by Anna Shvets from Pexels

If you are in the same situation as Jane and Anne, we are going to take you on a journey where we explore web scraping. We hope to answer some of the questions that you have.

What is web scraping?

It can simply be defined as downloading or extracting website data with a view to analyze and use in a project, task or process. It is important to note that this data extraction is an automated process that is done by software. Even if humans are able to extract data from sites too, they would not be able to do it with the speed and efficiency that software can.

It is also referred to as web harvesting, or web data extraction.

In order to understand web scraping a little better, let us differentiate it from a few similar concepts:

Web scraping vs data scraping

Both of these processes involve extracting data. The only difference between data and web scraping is the source of the data. While web scraping involves getting data from the web, data scraping involves extracting user output from a computer program.

Web scraping vs screen scraping

The difference between web scraping and screen scraping is in the types of data extracted. In screen scraping, screen data is extracted from an old or obsolete application (called a legacy application) and transferred to another application. This is usually done for better UI (user experience) since the old application may be incompatible with newer technologies, therefore, may not render well on newer OSes (Operating Systems) or devices.

What is web scraping used for?

There are several ways that you can use the data that you extract from websites. Let’s explore some:

Sentiment analysis

Let’s say that you have introduced a new product or service in your company. Scraping can help you get an overarching feel of how your intended customers feel about it. You can use data from social media platforms, for example to analyze your customers’ views on your product/service.

Lead generation

Lead Generation
Lead generation

Businesses need revenue to keep growing. This is why generating leads and talking to prospective customers is essential. Lead generation can however be very time consuming. An easy way out is outbound lead generation, where the same communication is sent out to a many people who fit your target audience description. This is not quite targeted and usually does not generate high quality leads.

Web scraping comes in to make lead generation more precise and less time consuming. You can generate leads in a matter of minutes. You are also able to narrow down your leads, as you get to choose where to source leads from, resulting in higher quality leads.

Competitor monitoring

You need to stay abreast of what your competition is up to. This way, you are able to see what you are doing right, and opportunities that could take advantage of (since you could be better placed than they are due to your unique set of circumstances for example). 

Web scraping can help you gather data about the products that your competition is offering, their pricing, and their marketing strategy. You can then use it to adjust your pricing, for example, or provide a value added service that could result in more revenue.

How web scraping works

The following image summarizes the web scraping process:

Web Scraping Process
The Web Scraping Process
Image source:

In a nutshell, the process involves sending a scraping request to the website(s) from which you want to extract data. Once the request is approved, the software extracts particular data from the site(s). It could be prices or product reviews for example. The next step is then downloading the data and storing it in the desired format, for example, csv, or excel. The data can then be stored on your computer, or even a database. 

Is web scraping legal?

The question about whether scraping of data on the web is legal or even ethical, is a common one, and is by all means a legit concern. 

In fact, we began a conversation about it on a Facebook group as shown by the screenshot below, just to get a feel of how different people view it:

Is Web Scraping Legal
Is Web Scraping Legal/Ethical

As we garnered from the conversation, and from our experience with our clients, it is important to put into consideration whether a particular site has stated that they do not want their data to be scrapped. Some use a robots.txt file which defines the content that should not be indexed. 

It is ethical to respect such restrictions. 

It is also advisable to seek legal advice as there might be jurisdictions where scraping may be illegal, and chart a way forward.

In conclusion

Whether you are looking to do some competitor analysis, generate leads, or gain insights about how your customers feel about your product, service or brand in general, web scraping is the most effective way to go about extracting this data. 

If you are looking for a reliable software company to help you with your web scraping python project, then look no further. We will build you a solution that will help you get the data that you need with short turnaround time. We also go out of our way to do our work ethically and legally. Contact us today!

Tech trends today: a look at the tech in April 2020 that matters

Why would we need to put together a piece about what’s happening in the world of tech? Well, there might be tech enthusiasts out there who love to know. However, if you are a tech enthusiast, you probably already know what we are about to discuss. 

We therefore thought about that prudent business person who needs to make complex decisions every day. Knowing what the latest tech trends are will help in making more informed decisions. Maybe, it will help in making the discussion between the business owner and IT department easier. Better still, it will inform the digital transformation journey that they need to undertake or fine tune as a business.

So, in this article, we look at tech and trends that made some interesting milestones in the month of April, and that would have an impact in the future. Join in on this journey.

Tech trend #1: Up to 8 people will soon be able to join WhatsApp audio or video calls

Working From Home Sofware
Working from Home Software
Image source:

The working from home culture, spurred by the unfortunate pandemic that is Covid-19, has seen a spike in the demand for working from home software. By late January, Microsoft announced on a blog penned by their Corporate Vice President for Microsoft 365 that they had seen a 500% increase in meetings, calls and conferences held on the Teams platform, and a 200% increase in the usage of the same Platform on mobile. Absolutely staggering. 

Video conferencing tools have become increasingly important with restricted movements caused by lock downs the world over. This has forced businesses to allow their staff to work remotely. It has also shown businesses the possibility of remote work in the world beyond Covid-19. 

In fact, according to a recent survey by Gartner:

74% of the surveyed companies plan to have at least 5% of their staff who previously worked from the office working remotely, after Covid-19.

Work From Home Stats
Image source: Gartner (April 2020)

It is no wonder that WhatsApp’s group call feature is also receiving updates to help gear up for the video conferencing upsurge, even though WhatsApp at its core is not a work from home software. The initial update in early April was to have 4 participants in a group call as shown by this Tweet:

WhatsApp Call with 4 Participants
WhatsApp Call with 4 Participants Announcement

However, there is a beta version of WhatsApp  on both Android and iOS, 2.20.133 on Google Play and on iOS (from TestFlight) that is allowing for up to 8 participants. All the participants need to be using this beta version though.

This update provides more communication options for teams and companies working remotely, and could never be more timely. It is also a great option, as WhatsApp calls also use end to end encryption, which keeps them private.  

Tech trend #2: Over 22 million cybersecurity attacks targeted at businesses

This tech trend is undoubtedly worrying. According to IBM’s ‘The Cost of a Data Breach’ 2019 report, the average cost of a data breach is $3.29 million. 

The average cost of a data breach
The average cost of a data breach

The Covid-19 pandemic has seen an increase in cybersecurity attacks, with this article by the Wall Street Journal even stating that the effects of these data breaches may even be long term. 

What this means is that businesses have to prioritize the security of their systems and processes, as well as all the data involved. According to the McKinsey’s ‘Perspectives on Transforming Cybersecurity’ publication, some approaches that businesses can take include:

  • Building a holistic program to protect the business that goes beyond technical controls. Such a program will take into consideration organizational structure, digital assets, business strategy, the role of the human in cybersecurity risks, and use of threat analytics.
  • Involving all stakeholders in making decisions about cyber security. This allows for threats to be understood from different perspectives. When measures and policies are put into place, people in the organization are likely to accept them and support them.

Tech trend #3: Slack retires Foundry

Foundry was a ‘bot to help you with the basics of using Slack’. So, Slack is a communication platform for teams to keep in touch (in case you have not heard of it). Like all communication tools, Slack now stands at 12.5 million users, and boasts an engagement of 90 minutes a day. This outranks Facebook, Instagram and YouTube, at 58, 53, and 40 minutes respectively.

Slack had launched Foundry to make it easier for users to navigate their platform. However, they retired it ‘a while ago’ as per their Tweet:

Slack Retires Foundry
Slack Retires Foundry: Twitter Conversation

Not much was spoken about the company’s decision, or the factors that may have contributed to it. Of interest however, is the timing of the decision. 

Bots are being used to address challenges around customer support and the speed at which they can access information (which is a major frustration with online experiences) as shown in the two images below:

Challenges with online customer experiences
Challenges with online customer experiences
Response Time Expectations from Customers
Response Time Expectations from Customers

So, why would Slack stop using a bot to help users navigate their product when bots seem to be gaining popularity among consumers? Like we said, we do not know for sure. What we do know that there is more to the equation than having bots coming in for improved customer experiences online. 

Bots or virtual assistants can answer 80% of incoming questions without assistance. In Slack’s Foundry, users agreed that the bot could make it easier for users to navigate the product as shown in the image below:

Slacks Foundry
Slacks Foundry

But the truth is, bots have their limitations too. They may not be able to handle complex problems or handle an angry or frustrated customer efficiently, as a human would. 

So, the best case scenario is to have humans and bots working together. Bots can be left to handle simple and direct questions while humans can handle the complex ones, as shown in this MIT report: The Future of Customer Service Is AI-Human Collaboration.

What this means for businesses is that as they plan to automate their online customer experiences, they should strive for the balance between AI and humans.

In conclusion

We have looked at some tech trends that happened in April, but may as well be the tech trends for business. Knowing the above trends will help you begin to move towards making decisions that can future-proof your business. 

Are you looking for ways to automate your business? For example using chatbots? Or looking to  integrate communication tools? Or better still to build your own communication app? We are a team of developers well versed in building custom solutions for businesses. We are sure to take the appropriate security measures too when building our solutions. Contact us for your technology needs.